PERFORMANCE MARKETING SPECIALIST IN CALICUT

I’m a Performance Marketer with 1 year of hands-on experience, using data-driven strategies across Meta Ads, Google Ads, SEO, social media, and other digital platforms to help businesses generate leads, drive sales, and grow online.

PERFORMANCE MARKETING SPECIALIST IN CALICUT

About Me

I’m a performance marketer with a foundation that goes deeper than most people expect from someone early in their career. My journey started with a B.Com degree, where I built a strong grip on core marketing principles — consumer behavior, market strategy, and business fundamentals — long before I ever touched an ad dashboard. That foundation is what sets me apart: I don’t just run ads, I understand the marketing logic behind why they work.

I sharpened that foundation at HACA, where I trained specifically in digital and performance marketing, and I’ve spent the last year turning that training into results. In that time, I’ve built hands-on expertise across a wide range of platforms — Meta Ads, Google Ads, Snapchat Ads, LinkedIn Ads, Hotstar Ads, and Spotify Ads — giving me the versatility to build and manage campaigns across nearly every major channel advertisers rely on today.

But running ads is only half the job — knowing exactly what’s working is the other half. I’m highly skilled in Google Tag Manager and conversion tracking, which means I don’t just launch campaigns, I set up the systems to measure them accurately: tracking every lead, sale, and signup back to the exact source. That data is what lets me optimize with confidence instead of guesswork, and it’s a skill a lot of marketers overlook.

What I bring to the table isn’t just platform know-how. It’s a marketer’s mindset applied to performance — data-driven, ROI-focused, and built on real marketing fundamentals rather than just tool familiarity. I’m constantly testing, optimizing, and scaling campaigns to turn ad spend into measurable business growth.

INDUSTRIES I GROW

Local Business

Startups

Restaurents & Cafe

Travek agencies

Healthcare Clinics

Educational Institutes

E-Commerce

Real Estate

Personal Brands

Other Industries

MY SERVICES

META ADS

Reach your Ads to the right audience across Facebook, Instagram , Whatsapp and Threads with targeted Meta Ads.

I create and optimize campaigns focused on generating leads, driving sales, and maximizing your ad budget.

Linkedin Ads

I run LinkedIn ads that reach the right professionals by job title, industry, company size, and seniority.

From sharp copy to lead gen forms and ongoing optimization, I help B2B brands turn ad spend into qualified leads.

Google Ads

Reach potential customers when they’re actively searching for your products or services on Google with targeted Google Ads.

I create and optimize campaigns focused on driving qualified traffic, leads, and conversions.

OTT Marketing

I plan and run OTT marketing campaigns that put your brand in front of audiences on streaming platforms and connected TV.

From strategy and creative to targeting and performance tracking, I help brands build recall and drive measurable results.

Snapchat Ads

I design Snapchat ads that stop the scroll in the first second, using bold vertical-first creative built for short attention spans.

From concept and copy to targeting and optimization, I help brands reach Gen Z and millennial audiences and turn quick views into real clicks, installs, and sales.

LEAD GENERATION

Generate high-quality leads from the right audience with targeted campaigns and conversion-focused strategies.

I help turn interested prospects into potential customers and business opportunities.

CONVERSION TRACKING AND ANALYTICS

Track what matters and understand how your campaigns perform with accurate conversion tracking and analytics.

I use data-driven insights to measure results, identify opportunities, and optimize campaigns for better performance.

LANDING PAGE CRO

Turn more visitors into customers with conversion-focused landing page optimization. I improve page structure, messaging, and user experience to increase conversions and maximize your ad performance.

E-COMMERCE ADS

Drive more sales for your online store with targeted e-commerce advertising campaigns.

I optimize ads, audiences, and budgets to attract high-intent customers and maximize your return on ad spend.

WHY THEY TRUST ME ?

Results-Driven Approach

Every strategy I create is focused on delivering measurable results.

Personalized Strategies

I take the time to understand your business and create custom strategies that work.

Clear communication

You'll always know what's happening. I believe in honest, timely, and open communication.

On-Time Delivery

I respect your time and ensure every project is delivered on schedule.

Transparent Reporting

You get regular, easy-to-understand reports that show real progress and real impact.

Quality You Can Rely On

From strategy to execution, I maintain the highest standards in everything I do.

Creative & Innovative

I bring fresh ideas and creative solutions that help your brand stand out from the competition.

Long-Term Partnership

I don't just work for you, I grow with you. Your success is my success.

How I Run Your Performance Campaign

Audit

I start by understanding your business, audience, competitors, existing campaigns, and current performance to identify what’s working, what isn’t, and where the opportunities are.

Tracking

Before spending a single rupee, I set up the right tracking and measurement systems so every important action can be monitored and attributed accurately.

Launch

I build and launch focused campaigns with the right audience, creative, messaging, offers, and bidding strategy—designed around your specific business goal.

Optimize

Once the campaign is live, I continuously analyze the data and optimize targeting, creatives, budgets, placements, and landing-page performance to improve results.

Scale

When we find what works, I scale it strategically—allocating more budget to winning campaigns while maintaining efficiency and protecting your return on ad spend.

REASON FOR CHOOSING ME

Proven Digital Marketing Expertise

Help businesses grow through strategic SEO, performance marketing, branding, and web development.
Additionally, create data-driven marketing strategies focused on increasing traffic, leads, and revenue.
Most importantly, deliver practical solutions tailored to each business and industry.

Results-Focused Approach

Every project is built around one goal: measurable business growth.
As a result, strategies focus on improving search rankings, website performance, conversion rates, and return on investment.
Furthermore, campaigns are continuously optimized using real-time data and analytics.

Complete Digital Marketing Solutions

Get support for SEO, Google Ads, Meta Ads, Website Development, Branding, Copywriting, and Social Media Marketing in one place.
Moreover, every marketing channel is aligned to work together for maximum business impact.
This approach saves clients the hassle of managing multiple agencies or freelancers.

SEO-Driven Website Development

Build fast, responsive, and SEO-friendly WordPress websites designed for both users and search engines.
In addition, optimize website structure, loading speed, user experience, and Core Web Vitals.
As a result, each website is designed not only to look professional but also to generate quality leads.

Transparent Communication

Receive regular project updates and clear reports throughout the process.
At the same time, every strategy is explained in simple language without confusing technical jargon.
Above all, build long-term relationships through honesty, reliability, and trust.

Customized Marketing Strategies

Every business has different goals, audiences, and challenges.
Therefore, develop personalized marketing plans instead of relying on one-size-fits-all solutions.
Rather than focusing only on short-term results, the strategy prioritizes sustainable long-term growth.

Continuous Learning & Innovation

Stay updated with the latest Google algorithm changes, AI tools, SEO trends, and advertising strategies.
Furthermore, continuously improve skills through certifications, industry research, and hands-on experience.
By applying modern digital marketing techniques, help businesses stay competitive in an ever-changing digital landscape.

Client-Centric Mindset

Your business goals become the priority from day one.
To achieve this, I listen carefully, understand your needs, and create strategies that align with your vision.
Ultimately, the focus remains on delivering quality work, measurable results, and exceptional client satisfaction.

Creative Branding & Copywriting

Build memorable brand identities that help businesses stand out in competitive markets.
In addition, create persuasive, SEO-friendly copy that attracts visitors and encourages them to take action.
By combining creativity with marketing psychology, strengthen brand communication and customer engagement.

Long-Term Growth Partner

More than simply completing projects, I help businesses build a sustainable online presence.
Along the way, provide ongoing support, optimization, and strategic guidance as your business grows.
Ultimately, the goal is to create lasting partnerships that support continuous business success.

MY CERTIFICATES

I earned this official achievement award from Semrush Academy after successfully completing the Keyword Research Essentials course. It validates my expertise in keyword research using Semrush's professional tools.

HubSpot Academy Digital Marketing certification awarded to P P Amjed for passing the assessment on inbound marketing fundamentals. Skills covered include creating search-engine-friendly content, website optimization, social media strategy, video marketing, digital advertising, and measuring marketing results.

I earned this certificate of completion from HP LIFE, an initiative of the HP Foundation, after successfully finishing an online course on digital marketing. It was issued to me, PP Amjed, on August 2, 2026, and recognizes my skills in running effective marketing campaigns and designing targeted advertisements across web-based platforms. The certificate is signed by Michele Malejki, Executive Director of the HP Foundation, and includes a unique tracking ID for verification.

I earned this official credential after successfully mastering the Google Analytics platform. It serves as formal proof of my expertise in web data tracking and confirms that I attained the Google Analytics qualification.

I earned this official credential after successfully completing the Google Ads Display Certification. It formally recognizes my expertise in using the Google Ads Display network effectively.

I earned this official digital credential by demonstrating proficiency in online marketing. It validates my professional competence in managing paid search campaigns through Google's advertising platform, and confirms that I passed the required examinations.

I earned this official Google Ads Video Certification after successfully completing the requirements for video advertising proficiency. The credential displays the official Google Ads certification emblem at the top.

I earned this official credential after successfully completing the AI-Powered Performance Ads Certification from Google. It highlights my specialized expertise in using machine learning tools to optimize digital advertising campaigns.

TOOLS I USE

I use google search console which helps to track website's search performance, fix indexing issues and monitoring site health. — Google Search Console

I use google analytics which helps to track website's traffic. — Google analytics

I use Google Tag Manager that lets you add and update tracking codes (tags) on your website without changing the actual code. — Google Tag Manager

I use Meta Business Suite that lets you manage your marketing and advertising across Facebook, Instagram, and WhatsApp all in one place. — Meta Business Suite

I use Google Ads that lets businesses show paid text, video, and banner ads to people searching for products or services — Google Ads

I use canva for designing posters, logos , images etc — Canva

I use elementor for designing and create seo friendly websites. — Elementor

I use shopify for build e-commerce websites. — Shopify

I use Semrush an all-in-one ⁠digital marketing platform used for search engine optimization (SEO), competitor analysis, keyword research, and AI search visibility tracking. — Semrush

I use Ahrefs to analyze website performance, track rankings, research keywords, and examine competitor backlink profiles — Ahrefs

I use screeming frog which helps find broken links, check page titles, and spot technical SEO problems — Screeming Frog

I use word press used to build websites. It is good for SEO ranking. — Wordpress

TOOLS I USE

RESULTS THAT MATTER

+ Happy Clients

+ Projects Delivered

% Client Satisfaction

+ Year experience

WHY SEO MATTERS ?

Your customers are already searching for products and services online. The question is: will they find your business or your competitors? Search Engine Optimization (SEO) helps your website appear in front of the right audience at the right time. As a result, you can attract consistent, high-quality traffic without relying solely on paid advertising.

A well-executed SEO strategy improves your website’s visibility on Google, increases organic traffic, and attracts visitors who are actively looking for what you offer. Unlike paid advertising, which stops generating traffic when your budget ends, SEO can build long-term online growth and continue delivering value over time. Therefore, investing in SEO can help create a more sustainable digital presence for your business.

As a digital marketing strategist, I focus on creating SEO strategies that combine technical optimization, keyword research, content planning, local SEO, and user experience. More importantly, the goal isn’t simply to rank higher on Google. Instead, the focus is on turning search visibility into more inquiries, qualified leads, and sales for your business.

BENEFITS OF SEO FOR YOUR BUSINESS:

Improve your Google search rankings
As a result, increase high-quality organic traffic
Generate more qualified leads and inquiries
Additionally, build trust and credibility with your audience
Strengthen your local online presence
Over time, achieve sustainable growth and long-term results
Reduce dependence on paid advertising
Furthermore, stay ahead of your competitors

Whether you’re a local business, startup, e-commerce store, or personal brand, investing in SEO is one of the smartest ways to grow your online presence. With the right strategy, your website can become a powerful marketing asset that works for your business 24/7. Moreover, consistent optimization can help your website attract relevant visitors even when you’re not actively running paid campaigns.

Ready to grow your online visibility? Let’s optimize your website today and turn more searches into customers.

FAQs

1. What services do you offer as a freelance digital marketer?

I provide services including SEO (Search Engine Optimization), Social Media Marketing, Content Marketing, Website Development, Google Ads, Meta Ads, Keyword Research, Branding, and Search Engine Marketing to help businesses grow online.

Who do you work with?

I work with startups, local businesses, entrepreneurs, personal brands, and small to medium-sized companies looking to improve their online presence and generate more leads.

Why should I hire a freelance digital marketer instead of an agency?

Working with a freelancer gives you direct communication, personalized strategies, flexibility, and cost-effective solutions compared to large agencies.

Do you create websites too?

Yes. I create responsive and modern websites using platforms like WordPress and Elementor that are optimized for performance and user experience.

How long does it take to see results from digital marketing?

It depends on the service and competition. SEO usually takes a few months for strong results, while paid ads and social media campaigns can show faster improvements.

PERFORMANCE MARKETING SPECIALIST IN CALICUT