PERFORMANCE MARKETING SPECIALIST IN CALICUT

I’m a Performance Marketer with 1 year of hands-on experience, using data-driven strategies across Meta Ads, Google Ads, SEO, social media, and other digital platforms to help businesses generate leads, drive sales, and grow online.

PERFORMANCE MARKETING SPECIALIST IN CALICUT

About Me

I’m a performance marketer with a foundation that goes deeper than most people expect from someone early in their career. My journey started with a B.Com degree, where I built a strong grip on core marketing principles — consumer behavior, market strategy, and business fundamentals — long before I ever touched an ad dashboard. That foundation is what sets me apart: I don’t just run ads, I understand the marketing logic behind why they work.

I sharpened that foundation at HACA, where I trained specifically in digital and performance marketing, and I’ve spent the last year turning that training into results. In that time, I’ve built hands-on expertise across a wide range of platforms — Meta Ads, Google Ads, Snapchat Ads, LinkedIn Ads, Hotstar Ads, and Spotify Ads — giving me the versatility to build and manage campaigns across nearly every major channel advertisers rely on today.

But running ads is only half the job — knowing exactly what’s working is the other half. I’m highly skilled in Google Tag Manager and conversion tracking, which means I don’t just launch campaigns, I set up the systems to measure them accurately: tracking every lead, sale, and signup back to the exact source. That data is what lets me optimize with confidence instead of guesswork, and it’s a skill a lot of marketers overlook.

What I bring to the table isn’t just platform know-how. It’s a marketer’s mindset applied to performance — data-driven, ROI-focused, and built on real marketing fundamentals rather than just tool familiarity. I’m constantly testing, optimizing, and scaling campaigns to turn ad spend into measurable business growth.

What is Performance Marketing?

Performance marketing is a way of advertising where you pay only when something actually happens, such as a click, a lead, a sign-up, or a sale. Instead of spending money and hoping people notice, every rupee is tied to a measurable result.

A simple example: Imagine you run an online shoe store. With traditional advertising, you pay for a billboard and can’t tell how many people bought shoes because of it. With performance marketing, you run an ad, and you can see exactly how many people clicked, visited your store, and bought, and how much each sale cost you.

How it works

Set a clear goal: sales, leads, app installs, or sign-ups.
Run targeted ads: show them to the right people on the right platforms.
Track everything: see what’s working in real time.
Optimize: stop what doesn’t work and put more budget into what does.

Where it happens

Search ads (Google Ads)
Social media ads (Meta, Instagram, LinkedIn, YouTube)
Affiliate marketing
Email and retargeting campaigns

Benefits of Performance Marketing

Pay for results: you spend only when people take real action, so there is less wasted budget.
Fully measurable: every click, lead, and sale is tracked, so you always know what is working.
Precise targeting: reach the right audience by interest, location, age, and behavior.
Flexible budget: start small, adjust anytime, and scale up when you see results.
Faster results: campaigns can go live quickly and start bringing traffic and leads right away.
Better return on investment: data-driven decisions help you get more from every rupee spent.

MY SERVICES

META ADS

Reach your Ads to the right audience across Facebook, Instagram , Whatsapp and Threads with targeted Meta Ads.

I create and optimize campaigns focused on generating leads, driving sales, and maximizing your ad budget.

Linkedin Ads

I run LinkedIn ads that reach the right professionals by job title, industry, company size, and seniority.

From sharp copy to lead gen forms and ongoing optimization, I help B2B brands turn ad spend into qualified leads.

Google Ads

Reach potential customers when they’re actively searching for your products or services on Google with targeted Google Ads.

I create and optimize campaigns focused on driving qualified traffic, leads, and conversions.

JioHotstar Ads

I run JioHotstar ad campaigns that put your brand in front of millions watching cricket, movies, and top shows.

From creative and targeting to setup and tracking, I help brands gain massive reach and measurable results.

Snapchat Ads

I design Snapchat ads that stop the scroll in the first second, using bold vertical-first creative built for short attention spans.

From concept and copy to targeting and optimization, I help brands reach Gen Z and millennial audiences and turn quick views into real clicks, installs, and sales.

LEAD GENERATION

Generate high-quality leads from the right audience with targeted campaigns and conversion-focused strategies.

I help turn interested prospects into potential customers and business opportunities.

CONVERSION TRACKING AND ANALYTICS

Track what matters and understand how your campaigns perform with accurate conversion tracking and analytics.

I use data-driven insights to measure results, identify opportunities, and optimize campaigns for better performance.

LANDING PAGE CRO

Turn more visitors into customers with conversion-focused landing page optimization. I improve page structure, messaging, and user experience to increase conversions and maximize your ad performance.

E-COMMERCE ADS

Drive more sales for your online store with targeted e-commerce advertising campaigns.

I optimize ads, audiences, and budgets to attract high-intent customers and maximize your return on ad spend.

How I Run Your Performance Campaign

Audit

I start by understanding your business, audience, competitors, existing campaigns, and current performance to identify what’s working, what isn’t, and where the opportunities are.

Tracking

Before spending a single rupee, I set up the right tracking and measurement systems so every important action can be monitored and attributed accurately.

Launch

I build and launch focused campaigns with the right audience, creative, messaging, offers, and bidding strategy—designed around your specific business goal.

Optimize

Once the campaign is live, I continuously analyze the data and optimize targeting, creatives, budgets, placements, and landing-page performance to improve results.

Scale

When we find what works, I scale it strategically—allocating more budget to winning campaigns while maintaining efficiency and protecting your return on ad spend.

REASON FOR CHOOSING ME

Performance Marketing That Drives Revenue

I help businesses turn ad spend into measurable growth through Google Ads, Meta Ads, SEO, and conversion-focused websites.
Every campaign starts with a clear goal: more qualified leads, more sales, and a lower cost per acquisition.
Most importantly, I focus on profit, not vanity metrics like clicks or impressions.

Data-Driven, ROI-Focused Approach

I track what matters: ROAS, CPA, CPL, conversion rate, and customer lifetime value.
As a result, budgets go to the audiences, creatives, and channels that actually perform.
Furthermore, campaigns are tested and optimized continuously using real-time data, so winners scale and losers stop costing you money.

Creative Marketing Ideas That Convert

Strong performance needs strong ideas. I bring fresh angles, hooks, offers, and campaign concepts that make your brand stand out in a crowded feed.
In addition, I combine creative thinking with audience insight and marketing psychology to craft messages people respond to.
The result: ads and funnels that grab attention, build trust, and move people to act.

Full-Funnel Strategy

I plan the whole journey, from first impression to repeat purchase: awareness, consideration, conversion, and retention.
Moreover, remarketing, email, and landing page optimization work together to recover lost visitors and increase conversions.
This approach means you get one aligned strategy instead of disconnected channels.

Conversion-Optimized Websites & Landing Pages

I build fast, responsive, SEO-friendly WordPress websites and landing pages designed to turn traffic into leads.
In addition, I optimize page speed, Core Web Vitals, layout, and calls to action so every click has a better chance of converting.
Ultimately, your website becomes a growth asset, not just an online brochure.

Accurate Tracking & Analytics

I set up conversion tracking with GA4, Google Tag Manager, and the Meta Pixel so every lead and sale is measured correctly.
As a result, you can see exactly what’s working, where your money goes, and what return you’re getting.
Above all, decisions are based on data, not guesswork.

Customized Strategies for Every Business

Every business has different goals, audiences, and budgets.
Therefore, I build tailored plans instead of one-size-fits-all packages.
Rather than chasing short-term spikes, I balance quick wins with sustainable long-term growth.

Transparent Communication

You get regular updates and clear, easy-to-read reports.
At the same time, I explain every strategy in simple language, with no confusing jargon.
Above all, I build long-term relationships on honesty, reliability, and trust.

Continuous Learning & Innovation

I stay current with platform updates, Google algorithm changes, AI tools, and new ad formats.
Furthermore, I keep sharpening my skills through certifications, testing, and hands-on campaign experience.
By applying modern techniques early, I help your business stay ahead of competitors.

Your Long-Term Growth Partner

I don’t just launch campaigns and disappear. Your goals become my priority from day one.
Along the way, I provide ongoing optimization, new ideas, and strategic guidance as your business scales.
Ultimately, my goal is a lasting partnership built on measurable results.

MY CERTIFICATES

I earned this official achievement award from Semrush Academy after successfully completing the Keyword Research Essentials course. It validates my expertise in keyword research using Semrush's professional tools.

HubSpot Academy Digital Marketing certification awarded to P P Amjed for passing the assessment on inbound marketing fundamentals. Skills covered include creating search-engine-friendly content, website optimization, social media strategy, video marketing, digital advertising, and measuring marketing results.

Certificate of completion from HP LIFE, an initiative of the HP Foundation, after successfully finishing an online course on digital marketing. It was issued to me, PP Amjed, on August 2, 2026, and recognizes my skills in running effective marketing campaigns and designing targeted advertisements across web-based platforms. The certificate is signed by Michele Malejki, Executive Director of the HP Foundation, and includes a unique tracking ID for verification.

An official credential after successfully mastering the Google Analytics platform. It serves as formal proof of my expertise in web data tracking and confirms that I attained the Google Analytics qualification.

Official credential awarded after successfully completing the Google Ads Display Certification. It formally recognizes my expertise in using the Google Ads Display network effectively.

Official digital credential demonstrating proficiency in online marketing. It validates my professional competence in managing paid search campaigns through Google's advertising platform, and confirms that I passed the required examinations.

I earned this official Google Ads Video Certification after successfully completing the requirements for video advertising proficiency. The credential displays the official Google Ads certification emblem at the top.

AN official credential after completing the AI-Powered Performance Ads Certification from Google. It highlights my specialised expertise in using machine learning tools to optimise digital advertising campaigns.

TOOLS I USE

Meta Business Suite platform which helps to upload and run ad campaigns across Meta platforms like Facebook and Instagram. — Meta Business Suite

Google Ads to run Ad campaigns on Google platforms such as search campaign on Google search, Video ads on Youtube, Dispaly ads, performance ads etc. — Google Ads

Google Analytics 4 to track campaign performance, measure conversions, calculate marketing ROI, and understand the customer journey, Improve landing pages and websites, etc. — Google Analytics 4

Google Tag Manager to track conversions, send useful data, and improve campaign optimisation, test tracking before publishing. — Google Tag Manager

Google Search Console to find organic search performance and SEO data. — Google Search Console

Hotjar to find user recordings, heatmaps and behaviours. — Hotjar

Semrush to find accurate keywords, competitors and SEO research. — Semrush

Ahrefs to find accurate keywords, competitors and SEO research. — Ahrefs

Canva for Ad creatives, social content and presentations. — Canva

Wordpress for building and testing landing pages. — Wordpress

Elementor for designing and creating landing pages and websites. — Elementor

Claude AI

Perplexity for in-depth research to optimize and launch high-converting ads. — Perplexity

Looker Studio

Google Sheets for budgeting and calculations. — Google Sheets

VWO for Landing page and conversion experiments. — VWO

Optimizely for Landing page and conversion experiments. — Optimizely

Shopify analytics to optimize ad spend, find funnel problems and customer data in e-commerce. — Shopify Analytics

HubSpot for lead management and sales tracking. — Hubspot

TOOLS I USE

I use google analytics which helps to track website's traffic.

I use screeming frog which helps find broken links, check page titles, and spot technical SEO problems

FAQs

What does a performance marketer do?

A performance marketer plans, launches, tracks, and optimizes paid campaigns across platforms like Meta Ads and Google Ads to generate leads or sales at a profitable cost. Their work includes audience research, ad creatives, conversion tracking, budget management, landing page recommendations, and regular reporting.

How can performance marketing help my business grow?

Performance marketing helps your business grow by putting your offer in front of people who are actively looking for it or likely to want it, and by measuring every result. This lets you cut wasted spend, scale winning campaigns, and predict how much you need to invest to get a set number of leads or customers.

How do you create a performance marketing strategy?

A performance marketing strategy starts with clear goals, a defined target audience, and a realistic budget. From there, [Your Name] selects the right platforms, builds ads and landing pages, sets up conversion tracking, and runs small tests before scaling. The strategy is then refined using real campaign data.

Which is better for my business: Meta Ads or Google Ads?

Neither is better in every case; it depends on your customers’ intent. Google Ads works best when people are already searching for your service. Meta Ads (Facebook and Instagram) works best for creating demand, showing visuals, and reaching audiences by interest. Many businesses get the best results by using both together.

How do you measure the success of a performance marketing campaign?

Success is measured by comparing results against your business goals using metrics like cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), conversion rate, and click-through rate. The most important metric is the one tied to revenue, such as profit per customer acquired, rather than clicks or impressions alone.

How do you track leads and sales from advertising campaigns?

Leads and sales are tracked using tools like the Meta Pixel, Google Tag Manager, Google Analytics, and conversion tracking inside each ad platform. These record actions such as form submissions, calls, WhatsApp clicks, and purchases, and connect them back to the ad that produced them. CRM or UTM tracking can add further detail on lead quality.

How long does it take to see results from performance marketing

Most campaigns start producing data within a few days, but it typically takes 4 to 8 weeks to gather enough information to optimize properly. Early weeks are used for testing audiences, creatives, and offers. Timelines vary with your industry, budget, offer, and how well your website converts visitors.

How much should I spend on Meta Ads and Google Ads?

Your ad budget should be based on your target cost per lead or sale and the number of results you need, not a fixed number. A good approach is to start with a testing budget, learn what converts, and then increase spend on what performs well. During your free consultation, [Your Name] can recommend a budget that fits your goals.

Why is landing page optimization important for paid advertising?

Landing page optimization is important because even great ads waste money if the page doesn’t convert visitors into leads or buyers. A focused page with a clear message, fast loading speed, strong call to action, and simple form can lower your cost per lead and raise your return on ad spend without increasing your ad budget.

Can performance marketing work for small and local businesses?

Yes, performance marketing works well for small and local businesses because campaigns can be targeted to a specific area, audience, and budget. Local businesses like clinics, salons, schools, real estate agents, and service providers can use Google Ads and Meta Ads to get nearby customers, calls, and enquiries with a controlled daily spend.

PERFORMANCE MARKETING SPECIALIST IN CALICUT